Big circle = a topic cluster
Its size shows total monthly search demand for that cluster, which is the summed search volume of all keywords in it. Bigger circle = more people searching that topic = bigger opportunity.
What this map is
A simple guide for both the client team and the internal team.
This content map is a visual graph of the topics this business could own in search, the keywords inside each topic, and how well the current website already covers them.
Think of it as a decision tool, not just a picture. It shows where search demand is strongest, where coverage is thin, and where the next page or refresh is most likely to move the business forward.
Reading the graph
This is the key to understanding what you see on the interactive map.
Circle color = coverage band
Color tells you how well the site already covers that topic.
Healthy, 70% and up
Partial, 30% to 69%
Gap, below 30%
Small grey dots = individual keywords
Each small grey dot is a keyword inside the cluster. A keyword dot's size reflects that keyword's own search volume, so larger dots represent terms with more demand.
Lines, or spokes, show membership
Each line means, "this keyword belongs to this cluster." The cluster is the hub, and the keyword dots branch out from it.
How to interact
Hover any node to see its metrics. Click a cluster to isolate it. Drag nodes to rearrange the view. Scroll to zoom. Use the Reset button to refit the full map.
The side panel has three tabs
Each tab answers a different operational question.
Coverage
Coverage shows each cluster's coverage percent. Coverage is the demand-weighted share of a cluster's total search demand that the business's live pages already own in search, not just a raw page count.
The same bands apply here: Healthy is 70% and up, Partial is 30% to 69%, and Gap is below 30%. "Hub: Live / None" tells you whether a real published page anchors the cluster.
Cannibalization
Cannibalization is where two of the business's pages, or planned pages, compete for the same search intent and split ranking power. The score shows how strongly they overlap, from 0 to 100%.
The canonical is the single page that should win that term, and the others should point to it. Live-vs-live collisions are the most urgent because they already weaken live performance.
Build Queue
The Build Queue is the prioritized list of what to create or refresh next. Priority blends opportunity, which is search demand times how weak current coverage is, with search-intent fit and alignment to the client's stated business goals.
The queue is dependency ordered, so a cluster's pillar page comes before its supporting members.
Cluster snapshot
A quick reference table, sorted by total monthly search demand so the biggest opportunities appear first.
Use this as a secondary summary after the visual map and the side panel explanations.
| Cluster | Coverage | Band | Keywords | Monthly volume |
|---|---|---|---|---|
| Lymphatic Drainage Massage | 63% | Partial | 9 | 512,800 |
| Deep Tissue Massage | 60% | Partial | 11 | 200,600 |
| Cupping Therapy | 100% | Healthy | 6 | 74,000 |
| Sports Massage | 53% | Partial | 10 | 66,900 |
| Prenatal Massage | 0% | Gap | 6 | 49,500 |
| Craniosacral Therapy | 100% | Healthy | 6 | 40,500 |
| Hot Stone Massage | 100% | Healthy | 6 | 22,200 |
| Chair Massage | 100% | Healthy | 6 | 9,900 |
| Massage Therapy Clinic | 0% | Gap | 5 | 0 |
| Myofascial Release | 33% | Partial | 6 | 0 |
| Myoskeletal Alignment Technique | 33% | Partial | 6 | 0 |
| Neuromuscular Therapy | 33% | Partial | 6 | 0 |
| Pain Relief Massage | 29% | Gap | 7 | 0 |
| Reflexology | 33% | Partial | 6 | 0 |
| Stretching And Mobility Coaching | 33% | Partial | 6 | 0 |
| Structural Integration | 0% | Gap | 6 | 0 |
| Swedish Relaxation Massage | 33% | Partial | 6 | 0 |
How to use it
What to do next, in practical terms.
Start with red and amber clusters that also have strong demand. Resolve live cannibalization before adding more overlap. Then work the Build Queue from the top down so foundational pages are in place before supporting content.